As the sun rises on Friday morning, the Road Warriors travel from car to car, collecting tickets and fastening wristbands to the loyal members of the Heron Tribe, those people who return to this site in Western New York for The Great Blue Heron Music Festival every Fourth of July weekend. The Heron Farm and Event Center celebrated its 28th anniversary this year.

The Heron is a tiny event, with between six and eight thousand visitors each year, but many of them feel a profound connection to the land and the festival, and cries of “Happy Heron” and “Welcome Home” reverberate around the grounds.

Fan favorites Donna the Buffalo, Driftwood, The Town Pants, and Sun King Warriors will perform at the 2022 Blue Heron Music Festival!! Plus, six previously unseen performers, including Reverend Peyton’s Big Damn Band, Dr. Bacon, New Planets, and Julia!

The Blue Heron is an Americana music event held in the highlands of western New York at a lovely campsite. It’s a microcosm of how the world should be! There will also be a Late Night Dance Tent, Drum Circle, Kids’ Tent, Vendors, and more!

Heron History

According to Heron tradition, the festival grew out of a Sunday BBQ with Donna the Buffalo, but Julie Rockcastle, the event center’s co-owner and administrator, is eager to dispute that perception. After working on the inaugural Grassroots Festival, David Tidquist thought, ‘We could do something here, and maybe with a party with Donna, a one-day BBQ event.’

But that’s not how it turned out. We began in March of that year. Rockcastle reflects. It was a wonderfully nice March–70 degrees–and we continued coming out and wandering the countryside and talking. It didn’t take long for the debate to devolve into let’s do three days. So we followed the same format as before.

How Great Blue Heron Festival Attracts New Seasonal Business Persons?

The ability to take extended breaks

The main advantage of owning a seasonal business is that you don’t have to work all year. You may take a few weeks or months off without feeling weighed down by the ongoing pressures of operating a business.

You may always take advantage of this opportunity to prepare for the hectic season. However, this means more time to spend with family and friends, travel, or pursue other hobbies.

Have more time to strategize

Too frequently, business owners get caught up in production and do not devote the essential time and attention to marketing and planning. With a seasonal business, you may utilize part of your downtime to design fantastic marketing campaigns, commercials, and promotions to assist improve your sales during the busy season.

Expenses Could Be Reduced

Because you may not be actively generating money for the full year, your company expenditures may be reduced. However, you may have difficulty offering consistency for the seasonal staff or expecting them to return when business picks up, which might be a disadvantage.

Direct Marketing 

Seasonal companies typically have a target demographic that they focus on during peak seasons and even off-season. A seasonal firm may maximize marketing and outreach by restricting its consumer base and personalizing its products, services, and communications. A children’s summer camp, for example, might begin promoting during the cooler summer months by offering pre-registration choices on their website or working with local schools and leisure centers to generate buzz before the summer month.

Seasonal Labor 

If you can put together a fantastic team of temporary workers from the season prior either from your network of people, recruiting will be more streamlined, less time-consuming, and less expensive. A positive work environment that supports a high work ethic and rewards might motivate employees to recommend groupmates.

Increased effectiveness

Year-round businesses frequently undergo quiet and busy periods, which means they sometimes function on thin margins, or even at a loss, while still paying for personnel, inventory management, and other types of expenses despite low sales.

Seasonal employers, on the other hand, can engage seasonal workers and not have to pay them during the months when latest business blog ideas is slow, enhancing the overall efficiency of the firm.

Tips for Seasonal Business Persons

Make important relationships

Speak with your customers: Quieter times allow you to establish a social media presence and interact with clients. This can help shape the plans for the next season. Perhaps your company might host an event to network with consumers or introduce a new product or service.

Plan out your next campaign: It is critical to prepare ahead of time for your marketing activities. Take the time to learn about your clients and how you may persuade them to choose you over your opponent.

Advanced Planning 

During the off-season, company owners get more time to plan budgets, processes, methods, and procedures in advance of the peak period, which is very important for estimating your company’s cash flow. Furthermore, management and personnel can rest and recover from a demanding schedule.

Innovate while you sleep.

Improve yourself: Downtime is an excellent time to strategy and update. So, during slower periods, engage in professional growth by enrolling in an online course, visiting trade exhibitions, or investigating rivals.

Staffing: Use this opportunity to sketch out your expectations for your team. Create staff policies and procedures that your bosses and coworkers may follow.

Modernize your technologies and systems: Consider using this opportunity to prepare your company for the next surge. This might include fixing equipment, rebuilding POS systems, or improving infrastructure. This endeavor might be made possible through a small company loan.

The stock should be carefully planned: Make sure you order appropriately for the time period you’re looking at. While it may be simpler to simply click repeat on expenditure with your supplier, this may result in sitting stock, which can have a significant impact on your bottom line.


Having a seasonal best business blogs 2022 and running a year-round business both have advantages and disadvantages. The answer is determined by your definition of a lucrative company idea. But believe us when we say that the Heron Music Festival is a fantastic opportunity for seasonal business owners. You’ll need to plan for the unusual, prepare for the more successful period, and use your vacation time wisely.